Berlin ⇄ İstanbul Creator & brand strategy

The real story’s in the comments.

Whether a campaign lands, whether an audience is real, whether a creator fits a brand: you read it in the comments. We help brands work with creators, and creators build businesses that last.

mk
mk.dailywait… is this an ad?
se
selin.eshe’s not even real?? 😭
jo
jonas_b37% of those followers are bots btw
c.
wearecommentsThat’s exactly the part we work on.
From our feed · @wearecomments

The side of the ad nobody explains.

On Instagram and Threads: the deals, numbers and backstage of the creator economy, in 30 seconds. Our posts are in Turkish.

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Why celebrity brands keep closing, and the one that sold for $1B@wearecomments
Reel
She earns per ad. She never existed.@wearecomments
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How many of those followers are real?@wearecomments
Reel
His face sold fake pills. He never shot it.@wearecomments
What we do

Two sides of the same deal.

For brands

Find the right creators, make the deal, run the campaign, read what the audience really says.

  • Creator strategyWhere creators fit in your brand, and which ones.
  • Creator search & dealsShortlist, outreach, negotiation, contracts.
  • CampaignsConcept, briefing and management, start to finish.
  • Social media managementYour own channels, run with a creator’s instinct.
  • Comment & community analysisWhat people actually say about you, and what it means.

More for brands →

For creators

We work with a small number of creators, so each gets real time and attention.

  • Creator managementLong-term strategy and trusted guidance.
  • Brand partnershipsBrands that fit your audience, on fair terms.
  • PositioningA clear voice that still sounds like you years from now.
  • Format & productionFrom first idea to final cut: concept, shoot, edit.
  • Business developmentProducts, speaking, investments, new revenue.

More for creators →

Where we are
Berlin
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İstanbul
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Contact

Got a brand, a creator, or a question?

hello@wearecomments.com